MIT conjoint the partworth of 10 feet (vs. 50 feet) is 9.6 indicating that the consumer gets 9.6 “utils” if the accuracy of the GPS is improved

Kayak.com, a US online travel site that aggregates results from hundreds of travelsites to help users find the cheapest flights available. 

http://www.graphpad.com/quickcalcs/linear2/

Best-fit values
Slope	9.625 ± 14.15
Y-intercept	45.63 ± 10.01
X-intercept	-4.740
1/Slope	0.1039

http://www.mit.edu/~hauser/Papers/NoteonConjointAnalysis.pdf

Note on Conjoint Analysis John R. Hauser


Each feature is costly to include. Including the feature will be profitable if the consumers’ willingness to pay (WTP) for that feature exceeds the cost of including that feature by a comfortable margin


Simplified Conjoint Analysis Illustration We’ll simplify the problem for illustration. First, let’s assume that all consumers have the same preferences – the same WTP for each feature. This assumption does not hold in real markets, hence we will have to consider pref- M I T S L O A N C O U R S E W A R E > P. 2 erences either by segment or as some distribution across all potential consumers

PDF]A Self Instructing Course in Mode Choice Modeling ...

www.caee.utexas.edu/prof/bhat/.../LM_Draft_060131Final-060630.pdf

by FS Koppelman - ‎2006 - ‎Cited by 191 - ‎Related articles

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