Monday, October 22, 2012

Cramer: Cyclical vs. Secular Growth Stocks You should always be on the lookout for secular growth stocks, explains "Mad Money" host Jim Cramer.

Cyclical vs. Secular Growth Stocks

Wed 17 Oct 12 | 06:45 PM ET
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here's a serious conundrum, how on earth are you supposed to pick stocks for the long haul when sectors are going in and out of style in the wall street fashion show? how do you buy something when in reality that's not the way the game has started to work anymore. there are very few stocks you can just keep on riding higher and higher. year after year, but when you find them, they are the holy grail of investing. and those don't go in and out of vogue, just with the fashion show analogy. all right. like i told you before, there's no such thing as a stock you can own forever. that's the essence of the kind of buy and hold thinking that's lost so many people such huge sums of money over the years. but some winners are more lasting than others. and there's a certain type of stock that can produce incredible multi-year gains. and they can be owned for much longer than what i regard as ordinary stocks. i'm talking about what's known as secular growth stocks. that's a rare breed that you should always be on the lookout for. these companies are driven by powerful long-term stories that transcend the strength or weakness of the underlying economy. most companies need a healthy in order to thrive, we call that cyclical growth. but a true secular growth story can deliver fantastic numbers, even in a lousy economy. numbers so consistently good they can keep powering the stock higher quarter after quarter after quarter year after year after year regardless of the economic environment. how do you spot a general secular growth name? i like to look for big picture themes. a company on a much broader trend. take the healthy eating in this country and embrace of natural and organic foods. this has made whole foods the go-to supermarinto a power house stock, also destroyed the regular supermarkets and the same thing goes for haines celestial, it's not your average consumer packaged goods company. however, while these stories can last for years, even secular growth trends in the end have a limited shelf life. and you see the theme's age, there are fewer and fewer plays that can make you money, last longer, but never just last forever. years ago, back when the smartphone was a relatively recent invention and most people were using dumb phones, i started talking about the power of the mobile internet tsunami, and for a while, there was a ton of money to be made over the smartphone food chain as people converted from dumb phone to smartphone. but the tsunami turned out to be the reason to buy best of breed players like apple. it turned out not to be a license to buy the weakest players which gradually fell by the wayside as we learned. a rising tide does not lift all ships. the ones with holes in this sink even with great secular trends. here's the bottom line, most of the time you can hang on to a stock for years and years and years, but if you find a growth story that's been pushing ul a whole foods or apple, then there's nothing wrong with owning them until the story stays intact. it can be a very long time. but just like life, even secular growth stocks don't last forever. and while you may want to go for the greatest secular surf ride of all time, even the biggest wave ends up crashing on the shore. only homework will keep you from crashing along with it. larry in tennessee, please, larry? caller: is this james j. cramer? yes, it is, how are you? caller: great, man, i think i've read everything you wrote since 1998. i want to thank you for helping me put my daughter through college and teaching us home gamers to survive on this stuff. you're terrific, thank you so much, thank you. caller: so i had a question, tax season's coming up and you teach us to trade around the core positions up and down. i wonder if you have any advice for us coping with wash sales. they're a problem and really, that's why what i'm going to do on that problem. i can't give individual tax advice, you've got to speak to your tax consultant about when you can take these sales and then go back and buy because you're absolutely right. there can be a wash sale problem. but i don't want to speak broadly about it because that's

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