Keith Chrzan, Maritz Marketing Research and Bryan Orme, Sawtooth Software, Inc. 2000
[PDF]Causal Inference in Conjoint Analysis: Understanding ... - MIT
web.mit.edu/teppei/.../conjoint.pdf
Massachusetts Institute of Technology
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by J Hainmueller - 2013 - Cited by 78 - Related articles
Dec 19, 2013 - show how conjoint analysis, an experimental design yet to be widely ...... the analyst can explicitly control the target of the inference by setting ...[PDF]Causal Inference in Conjoint Analysis: Understanding ...
dspace.mit.edu/openaccess.../8406...
Massachusetts Institute of Technology
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by J Hainmueller - 2013 - Cited by 78 - Related articles
Here, we show how conjoint analysis, an experimental design yet to be ...... The fact that the analyst can control how the effects are averaged can also be viewed[PDF]An Overview and Comparison of Design Strategies for ...
https://www.sawtoothsoftware.com/.../desgncbc.pdf
Sawtooth Software
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by K Chrzan - 2000 - Cited by 164 - Related articles
In traditional conjoint analysis (see Figure 1), experimentally controlled ... research because the efficiency of experimental designs for multinomial logit was not ...The Market Research Toolbox: A Concise Guide for Beginners
https://books.google.com/books?isbn=1483313646
Edward F. McQuarrie - 2015 - Business & Economics
When experimentation is ongoing, so that large numbers of “experiments” are ... and minuses of a controlled experiment as compared to conjoint analysis.Conjoint Analysis Theory | Qualtrics University
https://www.qualtrics.com/...analysis.../the-use-and-interpretatio...
Conjoint analysis is one of the most widely used advanced techniques in ... Each product profile is designed as part of a fractional factorial experimental .... and individual attribute levels can be randomized to control for presentation order bias
Qualtrics
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