Understanding casino experiential attributes: An application ...
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The authors present a perceptual map illustrating the market position of major casinos in Macau based on the experiential attributes customers defined.
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[PDF]Understanding casino experiential attributes: An ...
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Title: Understanding casino experiential attributes: An application to market ... The authors present a perceptual map illustrating the market position of major ...
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Understanding casino experiential attributes: An application ...
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... casino experiential attributes: An application to market positioningby IpKin ... characteristics and a perceptual map illustrating the ma attributes customers ...Understanding casino experiential attributes: An ... - INFONA
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by IKA Wong - 2013 - Cited by 13 - Related articles
The authors present a perceptual map illustrating the position of major casinos in Macau based on the experiential attributes.•This is the first study that ...International Journal of Hospitality Management | Vol 35 ...
www.sciencedirect.com/science/journal/02784319/35
Understanding casino experiential attributes: An application to market ... The authors present a perceptual map illustrating the position of major casinos in ...
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Understanding perceptual maps
www.segmentationstudyguide.com/...perceptual-maps/perceptual-maps/
The most common presentation format for a perceptual map is to use two determinant attributes as the X and Y axes of a graph, however there are also other ...Attribute Axis Ideas - Perceptual Maps for Marketing
www.perceptualmaps.com/make-a-perceptual-map/attribute-axis-ideas/
Find a list of various product attribute ideas for perceptual maps to use in marketing. So, if you're having trouble getting started on your map, this list is sure to ...[PDF]Multidimensional scaling in tourism literature Carl H ...
www.crt.dk/.../marcussen2014_multidimensional-scaling-in-tourism-liter...
Oct 12, 2012 - be used for generating perceptual or metal maps, somewhat similar to ...... casino experiential attributes: An application to market positioning.[PDF]View - OhioLINK Electronic Theses and Dissertations Center
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by A James - 2014 - Related articles
experience at major casinos in Macau and created a perceptual map of the market position of ...... Understanding casino experiential attributes: An application to.
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